I pay attention to underlying business problems in order to design thoughtful solutions. I have a flexible skillset and a methodical approach. Let's design a better world together.
Go to samples of my content marketing, digital ads, and event marketing.
My work at Mercatus has included building sub-brands, website redesigns, video editing and a corporate merger. As the team requires, I have branched out into project management, copywriting, and mentoring junior designers.
I clarified the brand standards and built the identity for the first user conference, Loopicon. My work was crucial for demand gen and meeting joint OKRs.
WSPS lacked bandwidth to execute projects. I took production requests off of the senior designer's desk, giving her time for larger projects. I contributed to net new initiatives, and brought work back in-house that had been sent out.
Knowing the audience, style, and intent of content marketing is crucial to creating a piece that lands. Within the copy, I look for patterns and visual opportunities. The final product emerges organically from the needs of the content and the positioning.
A high level guide to platform value | Loopio
Bottom of funnel onboarding brochure | Loopio
Six value propositions for prospects brochure | Loopio
Business safety program brochure | WSPS
I'd like to celebrate the incomparable Amy! In addition to being fundamental in shaping Loopio's visual identity, Amy is also a great partner in delighting our customers. Her visual identity is beautiful, unique and effective. You'd be lucky to have her!
With each ad, I am searching for the perfect balance of copy, image and CTA that will get the clicks to make the demand gen dollars worthwhile. Brand promise and voice must shine through a tiny digital window.
An ambitious first conference established Loopicon as a major industry event. The wordmark was established very early in the planning process, with future years in mind. Other graphic elements, such as the halftone pattern, evolved more organically. Our attendee experience was top-of-mind from start to finish.
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Instead of exhibiting at Dreamforce 2019, Loopio created a restful popup event away from the conference. Challenges included designing wall clings for space no one had seen, and getting the swag chosen and printed quickly. We adjusted old collateral to support a few new, standout items.
In 2018 and 2019, Loopio hosted a charity event for Ronald McDonald House at the Steamwhistle Brewery. I chose teal and navy from the Loopio corporate colors, but added a bright crimson. This tied into the carnival theme but still connected to the brand.
